Episode 5

One of 2019's Top Women in Retail and former CMO of Harry & David, Michelle Farabaugh | Winning Digital Customers

Michelle Farabaugh, one of 2019's Top Women in Retail and former CMO of Harry & David, sits down to talk to us about how she dealt with digital transformation naysayers, the differences between marketing through direct mail versus digital advertising, and the opportunities that can arise from researching customer friction points.

Know more about Michelle Farabaugh via her LinkedIn.

Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

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About the Podcast

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Winning Digital Customers
Stories of digital transformations, told by the people who led them

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About your host

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Howard Tiersky

Howard Tiersky is a successful entrepreneur who has been named “One of the 10 Digital Transformation Influencers to Follow Today” by IDG and “One of the Top 10 Digital Transformation Influencers That Will Change Your World” by Enterprise Management 360°.

For over 20 years, Howard Tiersky has been helping leaders at dozens of the world's largest brands navigate digital transformation. He has helped companies grow revenue across digital channels, creating customer journeys that resonate with today's hyper-connected audience. His work includes many award-winning web and mobile products for shopping, banking, travel, and entertainment for successful brands such as Morgan Stanley, Avis-Budget, A&E Entertainment, Universal Studios, and NBCUniversal.

He is the Amazon and Wall Street Journal bestselling author of Winning Digital Customers and co-author of Impactful Online Meetings. Howard is also the founder of two companies that enable large brands to win in the digital world: FROM, The Digital Transformation Agency and Innovation Loft.

Howard lives with his wife and five children just outside New York City.