What You Miss When You Assume | Winning Digital Customers

We're ringing in the New Year with an episode dedicated to unlocking new perspectives. Have you ever wondered why we refer to ending a phone call as "hanging up" the phone? Or why we say "rolling up" the car windows when we're closing them?

Today's most successful companies are giving their customers the best possible experiences by thinking outside of the box and disrupting the way we normally operate. Uber brought a fresh perspective to taxis. Amazon, a fresh perspective to retail.

In this episode, Howard challenges you take a look at the "everyday things" and processes that many of us have grown accustomed to, and talks about the risks of accepting things at face value — especially when it comes to your customer experience.

Walk away from today's episode looking at the world through a fresh set of eyes.

Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

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