Episode 16
CX Friction Hunter, Author, and Forbes Contributor, Roger Dooley | Winning Digital Customers
Listen to this week's episode to hear Roger Dooley, CX Friction Hunter, Author, and Forbes Contributor, break down how companies are successfully using neuromarketing, ways for marketers to implement neuromarketing techniques, and why executives need to experience every step of their product buying journey firsthand.
To learn more about Roger, visit:
Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.
The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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