Episode 14
Customer Experience Futurist, Keynote Speaker, Bestselling Author, Blake Morgan | Winning Digital Customers
Howard is joined by Customer Experience Futurist Blake Morgan to talk about the difference in customer service and customer experience, her time as a change agent within a Fortune 100 company, and how the customer of the future is actually the customer of today. Blake gives insight into what modern CEOs need to do to resonate with their employees and customers alike, and how to stop your users from knocking on your competitor's door.
Get more info on Blake and her two books, The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business and More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences on her website: BlakeMichelleMorgan.com
You can also hear more from Blake on The Modern Customer Podcast, Youtube, and Instagram.
And for more info on Winning Digital Customers, visit WinningDigitalCustomers.com.
Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.
The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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